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ClientTesla
Year2023
RoleMotion UI Lead

The Brief

For Tesla's next-generation interface, we developed a kinetic type system that responds to vehicle state and driver attention. Typography scales, shifts, and animates based on context—urgent when needed, calm when driving.

Credits

  • UI DirectorJames Moore
  • Motion LeadAnna Berg
  • PrototypingTom Wilson

Deliverables

  • Kinetic Type System
  • UI Motion Library
  • Prototype Files
Tesla UI interface
Tesla dashboard typography
Google I/O 2024

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Google I/O 2024

Event Typography · 2024