ClientApple
Year2023
RoleTitle Sequence Director
The Brief
Apple's keynote events demanded typography that embodied their philosophy of simplicity and innovation. We crafted title sequences where each letter is precisely choreographed, emerging from darkness with purposeful restraint.
Credits
- DirectorMaria Santos
- Lead AnimatorDavid Kim
- TypographyLin Wei
Deliverables
- Main Title Sequence
- Segment Transitions
- Lower Thirds System
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