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ClientNike
Year2024
RoleMotion Lead

The Brief

Nike approached us to create a living type system for their new campaign. Words needed to feel athletic, fast, powerful—like sport itself. We developed a comprehensive motion language that transforms static typography into dynamic expressions of movement and energy.

Credits

  • Creative DirectorElena Voss
  • Motion LeadMarcus Chen
  • DesignPriya Sharma
  • Sound DesignJames Okonkwo

Deliverables

  • Brand Motion System
  • 6 Hero Animations
  • Social Templates
  • Motion Guidelines
Nike type system frame 1
Nike type system frame 2
Nike type system frame 3

“Wedidn'tjustanimatetype.Wemadeitbreathe.”

— Creative Director
Spotify Wrapped

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Spotify Wrapped

Type System · 2024