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ClientSpotify
Year2024
RoleType Design Lead

The Brief

For Spotify Wrapped 2024, we created a bold typographic system that celebrates each user's unique listening journey. The type moves, pulses, and transforms in rhythm with the data, making statistics feel personal and alive.

Credits

  • Creative DirectorAlex Rivera
  • Type DesignMika Tanaka
  • Motion DesignChris Park
  • DevelopmentJordan Ellis

Deliverables

  • Custom Type Family
  • Animation System
  • Interactive Templates
  • Brand Guidelines
Spotify Wrapped typography
Spotify Wrapped animation

“Youryear,yourmusic,yourstory—toldthroughtype.”

— Type Design Lead
Apple Events

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